Will Fengchao take a step back after half a step?

Will Fengchao take a step back after half a step?
On the evening of May 15th, Shenzhen Fengchao Technology Co., Ltd. published the “Notes on User Service Adjustment” on its official WeChat public account, and made the following adjustments to user services: First, it assisted the courier to obtain the user’s consent to submitThe second is to adjust the free storage time of users, extending the free storage time of users from the original 12 hours to 18 hours, and charges 0 every 12 hours after the timeout.5 yuan, 3 yuan capped.The State Council stipulates that there are no charges for holidays and office buildings and Saturdays and Sundays (rest days); third, it has been found that users grant membership rights for one month.The above adjustment measures will be implemented nationwide on May 20.Judging from Fengchao’s latest response, despite being hit hard by consumers, some communities have begun to boycott and even pressure from related parties, but on the core issue of fees or not, Fengchao still has no choice to give up.However, a certain compromise was made.It can be said that Fengchao took a half step back, and once again continued to provide free services as everyone wishes.The reason is that Fengchao can no longer afford to continue, and at the same time, the expansion of the express cabinet market has overlapped partly, especially when other express cabinets have also been replaced by charges, Fengchao believes that it is logical to follow the “rules”.So, if Fengchao persists on the issue of charging, how should consumers respond?Judging from the current market feedback, although some communities have begun to purchase courier cabinets by themselves, it is estimated that it will be difficult to promote on a large scale.After all, someone in Washington pointed out that the cost of a smart express cabinet is currently about 1.80,000-60,000 yuan, taking the community where the author lives as an example, there are about six courier cabinets, which is at least several hundred thousand yuan upfront expenditure, plus daily maintenance costs, this cost is borne by the owner., Or property “pay”, I am afraid it is a problem.If consumers insist that the courier must deliver the goods to their door, they will face the conflict between express delivery time and their work time.Although some consumers may adopt workarounds, some authors have asked couriers to place fire hydrants before, but this actually has problems such as insecurity, and I am afraid that most consumers still need professional collection service points.Without Fengchao, whether there are enough substitutes in the market has become the last channel for consumers to resist Fengchao charges.Although the market’s Cainiao Inn and various convenience stores can provide file storage services, can the number be repeated to “recall” the supply gap brought by Fengchao?At the same time, there is also a key point. According to media reports, although Cainiao and convenience stores provide free services to users, they have to charge couriers like Fengchao, and the cost standard exceeds Fengchao. This makes many couriers prefer to put express deliveryEnter the Feng Nest.This can be polished, behind the Fengchao charging storm is actually a three-party game between consumers, Fengchao and couriers.If Fengchao eventually refuses to make concessions on the issue of charging, there may be several results: First, some consumers who are very sensitive to the charging policy may refuse to use Fengchao by setting in advance, or require the courier service not to be Monday to FridayWorkdays, even Sundays, when you are at home, provide other means to defend your rights.Of course, this has higher requirements for express goods categories (such as fresh or urgent items are not feasible), and it also increases the storage costs of express companies.Once the courier or courier company can not do it, consumers will have conflicts with it.If rights are safeguarded in every dispute, and the corresponding cost of consumers is too high, how many people can persist is a problem.Second, some qualified communities, the industry council and the property have negotiated, and eventually abandoned Fengchao, self-built express cabinets, or other express cabinet enterprises that currently provide free services, but the community must definitely reduce or exempt related management fees, etc., Accumulate the expenditure of express cabinet enterprises.Third, there are still some consumers who do not want to have similar conditions and do not want to pay high rights to protect rights for cents and Fengchao, so as to speed up the pick-up efficiency and can accept the overtime charge proposed by Fengchao.Judging from the current situation, unless Fengchao adjoins Ruiniao Station in a short period of time, it can follow up on a large scale to achieve the same national cell coverage as Fengchao, and more community services such as convenience stores provide express delivery in order to increase customer acquisition channels.Custody service, so as to achieve the “no Fengchao, can still pick up at any time” state that consumers expect, otherwise a considerable percentage of consumers may eventually choose to accept Fengchao’s pricing services.Of course, Fengchao may also face the risk of market (courier, user) loss caused by the expanded layout at any time, and its charging standards may be adjusted.After all, in a competitive market, whether a company actually charges a certain standard depends entirely on user feedback and changes in the competitive landscape.Bi Ge (financial commentator) editor Chen Liyue Cai Zhou proofreading He Yan