BMW enters League of Legends and five clubs including FPX reach global cooperation

BMW enters League of Legends and five clubs including FPX reach global cooperation
On April 16, BMW Motors announced that it has reached a cooperation agreement with five well-known e-sports clubs worldwide.Obviously, the FPX club that won the League of Legends World Championship in 2019 became the only partner from the LPL division.The reporter learned that this is not the first time BMW has set foot in the e-sports market.As early as 2017, BMW reached a cooperation with the King Glory League.The BMW cooperation area is mainly based on the League of Legends project.The five clubs are the FPX club in China’s LPL region, the Cloud 9 club in the US LCS region, the Fnatic club in the European LEC region, the G2 e-sports club in the European LEC region, and the T1 club in the LCK region in South Korea.The cooperation content includes providing BMW cars painted by the corresponding teams for the teams to traverse, creating momentum for the teams on social media, adding BMW LOGO and other aspects of the club uniforms.On April 17, many senior people told reporters that more and more international brands are now choosing to enter the field of e-sports, and Mercedes-Benz, Nike and other brands are all official partners of LPL.The entry of BMW this time may also be a part of fancy e-sports in the youth market.”5 clubs are head players in all regions and around the world, and have a large number of fans.”An e-sports practitioner said,” “E-sports is gradually replacing traditional sports events among young people. BMW’s cooperation is bound to bring the brand to further development and establish long-term connections in the young market.Talking about the original intention of this cooperation, Jens Timmer, senior vice president of BMW customers and brands, said, “E-sports shows how sports and entertainment projects continue to flourish and play a key role.BMW’s original intention in the field of e-sports is to become a trusted partner for global sports e-sports projects and create tangible value for the e-sports industry.”We are very happy that the world’s top brands have chosen to join hands with FPX to enter the global e-sports industry.”Li Chun, CEO of FPX Club, told reporters, “BMW is a company with a century of history, a prestigious technology and a globally recognized company.I believe this partnership will continue to promote innovation in the new era.”Sauna, Ye Wang Qin Che editor Li Weijia proofread Chen Diyan